Zovirax

Because Burroughs Wellcome Co. had developed a first-of-its-kind treatment for genital herpes, Zovirax, they implemented an aggressive marketing plan that downplayed their drug and instead attached a stigma of shame to having genital herpes.

Those people who are concerned about the price increase of the drug Daraprim should check the retail price of the most popular herpes drug, Zovirax, which lost its patent coverage decades ago.

Food and Drug Administration said Valeant was making unsubstantiated claims about Zovirax on its website.

Valeant said last month that the competition for Zovirax would weaken its cash earnings per share for the year by 30-40 cents.

The company said it would launch its own generic of the ointment, Zovirax, on Thursday.