womenswear

At her husband's swearing-in ceremony in 2021, Jill wore a blue coat created by designer/founder Alexandra O'Neill for the New York–based luxury womenswear label Markarian.

Womenswear and underwear came in second, selling close to 285 million products.

Beauty and personal care, womenswear and underwear continue to make up the majority of sales on TikTok Shop.

“The top category by far is beauty and personal care. There's been about 1.27 or just under 1.3 billion in sales in beauty and personal care, and in womenswear and underwear,” Nisenzon said.

To build up the womenswear brand, the company focused instead on selling its Paris-inspired clothing at other retailers and online.