upfront

Among the upfront costs for landlords is paying for office space to be prepared for new tenants as part of their lease agreements.

“Because Netflix relies on advertising less than most of its competitors do, in some ways it will be less exposed to tariffs that constrict upfront commitments,” said Ross Benes, senior analyst at research firm EMarketer.

A decline would be more punishing for traditional TV, which has seen its share of upfront advertising dollars dwindle annually since the pandemic in 2020, when viewing to streaming platforms accelerated.

Renovating may not always have as high of an upfront cost as buying a new home, but it’s still not cheap.

These days, many pediatric practices are upfront about their policies, and some announce it on their website, letting prospective patients know to stay away if they don’t want to vaccinate.