up-and-comer

But with Lights Out and Annabelle: Creation director David F Sandberg and prolific horror writer Gary Dauberman on board, and a buzzy cast including Love, Victor star Michael Cimino and up-and-comer Ella Rubin, Until Dawn's fate isn't necessarily sealed yet.

His name appeared between electronic DJ Zedd and K-pop idol Jennie, and was one of three música Mexicana performers playing the entire fest — he’s joined by fellow sad boy Ivan Cornejo and reggaetón Mexa up-and-comer El Malilla.

This 20-year-old pop-country up-and-comer came to the attention of many when Koe Wetzel recruited her for a duet on his hit power ballad “High Road,” which last year spent five weeks at No. 1 on country radio.

South by Southwest is an avenue for discovery, whether it’s music’s most promising up-and-comer, the latest technology or a soon-to-be award-winning film.

Up-and-comer RaiNao added sultry top notes to the synth-dembow of “Perfumito Nuevo.”