unwilling

Adding to the challenges, many Americans are unwilling to take factory jobs for the ultra low wages that many workers earn overseas.

"Things are not going well," says one, who was unwilling to give his name.

Last week, as the measures came into effect, some businesses started introducing tariff surcharges, while others abruptly cancelled shipments from China, unwilling to risk being unable to recoup the cost of the duties.

British Steel's Chinese owner Jingye say the furnaces are "no longer financially sustainable" and they are unwilling to purchase new raw materials.

And there lies another contradiction - a coach unwilling to give one-on-one interviews, yet prepared to expose himself for all to see in a documentary.