untapped

Women’s sports has been an untapped gold mine for sponsors and investors for years, but only recently have those sponsors and investors begun to wake up to the potential.

The company’s appetite for new users brings Wynn-Williams to Myanmar, which Facebook sees as an untapped market of 60 million potential users.

For years, Washington has pushed for greater access to India's farm sector, seeing it as a major untapped market.

He specifically called out the countries for taking interest in routes and minerals in the region, as the island of 57,000 people is believed to hold massive untapped mineral and oil reserves.

Egypt, and Israel have described it as an untapped energy reserve for Gaza.