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undersell

[ uhn-der-sel ]

Phonetic (Standard)IPA

verb (used with object)

undersold, underselling.

to sell more cheaply than.
to advertise with restraint; understate the merits of (something):
By underselling his product, he let his hearers convince themselves of its importance.
to sell for less than the actual value.

undersell

/ ˌʌ�Ի�əˈ��ɛ�� /

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First recorded in 1615–25; under- + sell ¹

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Examples have not been reviewed.

Calling this a constitutional crisis undersells the catastrophic implications of the emergency.

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In September last year, it brought back its "never knowingly undersold" price pledge, two years after abandoning it.

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"It's really hard to undersell the impact of having a little bit of vision," Brendan says.

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Calling Musk the "shadow president" may be underselling the severity of the situation.

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Politicians had also sometimes used the term to "undersell the role", it says.

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