Tenniel

The photographs were based on John Tenniel’s original illustrations in the Carroll book, including one of Alice squeezed inside the White Rabbit’s house.

Both designs were based on the Sir John Tenniel's original illustrations of the book and were created by Ms Gwillim and sculptor Emma Noble.

Tenniel went on to become a political cartoonist for a weekly magazine, Punch, in 1850.

Carroll’s original illustrations for the story, drawn for him by John Tenniel and full of the exaggerated sizing and dramatic flourishes typical of 19th-century British caricature, were the starting point for the creative team.

Specifically, imagine if Tim Burton combined his might with “Hostel’s” Eli Roth and “Alice In Wonderland” illustrator John Tenniel while crafting a visual presentation tapping into the darkest of a Grimm Brothers’ fairytale.