sleepwear

"Small businesses like us feel squeezed," says the owner of sleepwear brand Helopopy.

Next year, L’Agence will add intimate apparel and sleepwear to its collection and plans to open half a dozen new stores.

Boyd remembers hosting pajama party sales events at his stores where customers would show up in outrageous sleepwear — see-through nighties and G-strings.

The label sells women’s activewear, jumpsuits, jackets, bras and underwear, loungewear and sleepwear as well as sweatshirts, sweatpants and tees for men and children.

Wearing cozy sleepwear to work became a habit and soon she didn’t even bother to wear matching tops and bottoms, selecting whatever was most comfortable.