Shelby

While defensive end Braylan Shelby hasn’t had many interactions with Ryan, he’s already noticed the coach’s impact on the linebackers.

And even though they don’t cross paths often, Shelby is all in on Ryan, saying, “He’s there for me. I’m there for him.”

Speaking to the BBC, Tracey Taylor, whose daughter Shelby died at four days old, said: "I don't think the people of Corby realise just how much they have been affected by this. Hopefully they will now, and hopefully they'll see why us mothers had to stand strong and do it."

There have been six series of the Bafta-winning hit BBC TV show Peaky Blinders, from 2013-2022, with the upcoming Netflix film continuing the story of Tommy Shelby and his Birmingham crime gang.

Shelby Jacobs, senior social strategist at Dentsu Creative, says this temptation has commercials “trying too hard to go viral”; it might be the case that “in the war of attention, social media algorithms have won.”