SERP

As for the suggestion that he should not spare the supplemental pension plan that executives receive, known as SERP, Mr. Johnson dismissed the idea as mere symbolism.

“We can do away with SERP, cut executive pay in half, and it doesn’t change the $6 billion at all.”

Most embedded tweets do appear at the top of the SERP, with some queries populating tweets toward the middle.

But none of these changes has completely disrupted the status quo of the SERP: earn high authority, rank high, and you’ll get the most visibility.

The lesser known but equally important term “SERP” or Search Engine Results Page describes the actual listing or ranking order that an end user is presented with after a search.