rollout

or roll-out

[ rohl-out ]

Phonetic (Standard)IPA

noun

the first public showing of an aircraft.
Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition:
the most lavish rollout in soft-drink history.
Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.

Discover More

Word History and Origins

Origin of rollout¹

First recorded in 1955–60; noun use of verb phrase roll out

Discover More

Example Sentences

Examples have not been reviewed.

The company orchestrated a press rollout of its announcement by arranging pre-disclosure tours of its labs for Time and ABC’s Good Morning America.

From

Her comments echoed those of Paul Whiteman, general secretary of the National Association of Head Teachers, who said prior to the rollout that funding for the breakfast club scheme "isn't sufficient".

From

There were multiple problems with the State Bar’s rollout of the new exams.

From

Two years on, the rollout of what's commonly known as the "free hours" scheme in England is almost complete.

From

From Tuesday, thousands of parents can access half an hour of free morning childcare as part of the trial that will run to July, ahead of an expected national rollout.

From

roll-on/roll-off roll out

Browse