rebrand

Now he's arguing that Black people are uniquely violent, as part of his bid to rebrand himself as a Republican candidate.

Forest's last match in European football's premier club competition was in October 1980 when it was known as the European Cup before being rebranded the Champions League.

Documents circulated between EU states also suggest a deal could be rebranded as a "youth experience" scheme, in a bid to downplay any link to migration.

Stepping back from the gig and rebranding as royalty-lite was a wise move.

The process is known as precision fermentation, which is like the fermentation used to make beer, but different: "precision" is a rebranding word for genetically engineered.