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product line

noun

  1. all of the products carried by a manufacturer, wholesaler, or retailer.
  2. a group of products of the same manufacturer having similar or related characteristics and intended for similar or related markets.


product line

noun

  1. marketing a group of related products marketed by the same company
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word History and Origins

Origin of product line1

First recorded in 1965–70
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Example Sentences

Examples have not been reviewed.

“With Love, Meghan” was far less of one for Netflix, but it launched the Duchess of Sussex’s lifestyle brand, As Ever, with a product line featuring jams and edible flowers that immediately sold out.

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The company sells generally inexpensive licensed toys at large retailers such as Walmart, with its Simpsons product line a top seller.

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Updating supply chains to include new packaging materials and ensuring consistent application across product lines add further complexity.

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Coca-Cola said at the time just five product lines had been shipped to Britain, and they had already been sold.

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It added that just five product lines had been shipped to Britain and had already been sold.

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product life cycleproduct management