price war

noun

intensive competition, especially among retailers, in which prices are repeatedly cut in order to undersell competitors or sometimes to force smaller competitors out of business.

price war

noun

a period of intense competition among enterprises, esp retail enterprises, in the same market, characterized by repeated price reductions rather than advertising, brand promotion, etc

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Word History and Origins

Origin of price war¹

First recorded in 1925–30

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Example Sentences

Examples have not been reviewed.

Sainsbury's has forecast that shop profits will flatline or fall in the coming year as the supermarket sector gears up for a price war.

From

Tesco has said it expects to make lower profits this year amid a growing price war amount the UK's major supermarkets.

From

That has intensified a price war that further threatens Japanese brands, which are fighting to keep up with cleaner cars of their own.

From

While PDD's Chinese e-commerce platform, Pinduoduo, has become popular because of its focus on low-cost and heavily discounted products, a growing number of rivals have been adopting similar strategies, triggering a price war.

From

Demand at its restaurants fell in the US, the company said, while weakness in France and price wars in China also weighed on sales.

From

price tag pricey

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