piggin

"In the UK there around 70 million people, but worldwide you're talking about a marketplace of billions," says Dr Joe Piggin, senior lecturer in sports management and policy at the University of Loughborough.

"The Premier League should look after itself," Piggin says.

"The front-of-shirt sponsorship withdrawal appears symbolic," Piggin says.

Ruth Piggin, director of industry sustainability at the SWA, says the industry is "working hard to ensure that our workforce is balanced and inclusive" but adds that there is "certainly more to be done".

"The rapid move towards a cashless society risks excluding the most vulnerable from being able to pay for vital products and services," said Richard Piggin, head of external affairs and campaigns at Which?.