ORAC

But as oncologist and pseudoscience debunker David Gorski observes, writing under his nom de plume Orac, “the Code is not about medical treatment, only medical experimentation involving human subjects.”

Larry Ellison, CEO of SAP's U.S. rival Orac>, earned a total of $41.5 million in its last financial year.

“Basically, this is an utterly useless paper, a waste of precious animals,” David Gorski, a surgical oncologist at the Barbara Ann Karmanos Cancer Institute in Detroit, Michigan, wrote on his Orac blog at scienceblogs.com.

ORAC, which stands for oxygen radical absorbance capacity, is a test to estimate the antioxidant activity of foods.

Sears took that opposition one extreme step forward this week when he went “full Godwin,” as science blogger Orac described it.