Obrecht

This year’s new Giving Pledge philanthropists include Tony Xu, the CEO and co-founder of DoorDash, and his wife, Patti Bao; Ben Silbermann, CEO and co-founder of Pinterest, and his wife, Divya; and Melanie Perkins and Cliff Obrecht, co-founders of design platform Canva.

Ranchers on a remote eastern Montana prairie near Canada, Sonny, 78, Sam, 61, and Tyrel Obrecht, 31, are ruggedly independent, politically conservative and make their living rearing cattle — those lumbering beasts that are the bête noire of carbon footprint–concerned conservationists.

“Sometimes animal agriculture is painted pretty negatively,” said Tyrel Obrecht, whose family recently began intensifying its regenerative practices and has signed on with a World Wildlife Fund program to promote such ranching across the Northern Great Plains.

Back in Montana, Tyrel Obrecht touts the benefits of regenerative ranching.

Canva was founded in Sydney in 2013 by Australians Melanie Perkins, 34, and Cliff Obrecht, 35.