Nessie

No footage of Nessie has been found on the camera, but one of the submarine's engineers was able to develop a few images of the loch's murky waters.

In another element of its sweeping lawsuit, the FTC accused Amazon of “quietly and deliberately” raising prices for shoppers using an algorithm internally called Project Nessie.

A company called Ototo has turned Nessie into a soup ladle in green, turquoise or purple.

In addition to making $1 billion by using a secret algorithm called "Project Nessie" to push up the prices that U.S. households pay, Amazon may have also succeeded in curbing Walmart's ambitions.

Amazon has also “quietly and deliberately” raised prices for shoppers using Project Nessie, the FTC alleged.