Nara

Nara Smith, for example, calls for beef tallow and beeswax in a recipe for her homemade moisturizer.

She lived alone in Nara after her husband died in 1979.

It’s part Nara Smith, the German and South African supermodel who is now TikTok-famous for her gorgeous, tedious recipes for everything from gum to chips to real meals, and part Gwyneth Paltrow, who preaches her style of eating and sells it in batches that can be shipped direct to your doorstep, as if by a deity of celebrity fitness.

Nara Smith is idolized and also ridiculed, but the unbothered serenity she channels in every video is eerily effective.

When it comes to food — shopping for food like our lives depend on it, but casually, in refined and enchanting micro-climates — the spirit seems to swell with optimism at the thrill we feel when we pay more for the false security of organic, non-GMO, seed oil-free, Nara Smith-approved groceries.