Middle England

Head south from here and reach Cambridgeshire County Council, where Ed Davey hopes his Lib Dems can become the "party of Middle England" by turning their current coalition into a full majority, locking out the Tories.

Liberal Democrat leader Sir Ed Davey has said he wants to replace the Conservatives as the "party of Middle England", as he launched his campaign for the local elections.

To pollsters this area represents "aspirational Middle England" - people who work hard, have a decent standard of living and want to better themselves and their families.

More so than any other British newspaper, The Mail is the voice of what sociologists call Middle England, a broad section of middle-class readers, predominantly white and socially conservative, most of whom live outside London and generally favor Brexit.

It was one of the "whitest" parliamentary seats in the country - middle England writ large.