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It’s the name of the group chat Redick has with assistants Greg St. Jean, Beau Levesque, Ty Abbott and video coordinator Michael Wexler.

It's central to WWE chief content officer Paul 'Triple H' Levesque's vision of making wrestling globally accessible and relevant to a new generation of streaming era fans.

Under Levesque, Thurston says that's changed in favour of collaboration.

As WWE's Levesque told the Ankler podcast, Netflix's universal "simplicity" felt game-changing: "No matter where you are in the globe, there it is right in front of you. It's one click, and you're on and you're in".

Good thing too, as Levesque says younger audiences have "no concept" of traditional television, and increasingly view on-demand streaming as the norm, alongside video platforms like YouTube and TikTok.