keeping up with the Joneses

With TikTok and Instagram reels constantly bombarding you with ads and influencer promotions, it’s hard not to feel like you’re missing out if you’re not buying the latest products and keeping up with the Joneses.

This is what Bodge refers as “keeping up with the Joneses” which refers to trying to keep up with the expectations of other people rather than what is realistic for you to spend.

"I probably would have listened to much more sensible advice and probably steered more by earning more money and keeping up with the Joneses."

Keeping up with the Joneses -- social envy -- can push people toward things they might otherwise avoid, like buying a car they can't afford or building an extension they don't need.

My mother now has a very strong case of “keeping up with the Joneses” when they are here.