Joppa

“It is so much about the money to find and develop players,” Joppa said.

Dr. Joppa said Microsoft could meet its goals even if technology that removed carbon directly from the air did not work.

Lucas Joppa, Microsoft's first chief environmental officer, said carbon removal markets need to mature significantly and the new U.S. price target can lead to "learning by doing".

Lucas Joppa, Microsoft’s chief environmental officer, told me he thinks a utilization market is not only necessary but also sensible, especially because we think of carbon as a waste product.

“If we are going to achieve a net-zero carbon economy for real, we will need everyone to act,” said Lucas Joppa, Microsoft’s chief environmental officer.