influencer

YouTube benefited from being a video pioneer, but it faces growing competition from social media rivals including Instagram and TikTok that try to woo influencers to post content on their platforms.

These and other beauty trends are shared and promoted by celebrities and influencers on social media, rapidly changing what's considered desirable and normal.

In fact, there's already at least one would-be Christian influencer selling courses on "bibilical marriage," by which he means men get to have multiple wives.

Social media influencers are fuelling an increase in misogyny and sexism in schools, according to a new poll by a teaching union.

The fitness influencer, who has six million followers on YouTube, has urged fans to heed her words as she plans to return to Instagram after a long absence.