Harlech

But she does not attribute the success of her shop in Harlech, Gwynedd, to the memorable name.

In fact, she has changed the name of the business' Facebook page to Wool & Gifts Harlech after finding people searching online were more likely to use the location of the shop than the name.

He said it was thought they travelled to Harlech on Saturday with plans to camp in Eryri - also called Snowdonia - on Sunday.

Supt Llewellyn told a press conference on Tuesday afternoon that it was thought the group travelled to Harlech on Saturday with plans to camp in Eryri - also called Snowdonia - on Sunday.

Jevon Hirst, Harvey Owen, Wilf Henderson and Hugo Morris, believed to be from Shrewsbury, are thought to have been travelling in the Harlech and Porthmadog areas of Gwynedd.