Granjon

At a hearing late last month before members of the European Parliament, Annabelle Roig Granjon, a senior officer with UNHCR, fielded questions about how European funds were helping migrants inside Libya, especially in the center that opened a year ago to so much hope.

However, to raise the company's profile, Mr Granjon says it spends much more on what he calls "resonance advertising".

But Mr Granjon says that 80% of its turnover remains within his home nation.

In fact the company's history stretches back to the 1980s, when Mr Granjon founded it with a college friend.

Although in recent years Vente-privee has brought in minority shareholders, Jacques-Antoine Granjon stills retains control.