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goodwill
[ good-wil ]
noun
- friendly disposition; benevolence; kindness.
Synonyms:
- cheerful acquiescence or consent.
- Commerce. an intangible, saleable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.
goodwill
/ ˌɡʊˈɪ /
noun
- a feeling of benevolence, approval, and kindly interest
- modifier resulting from, showing, or designed to show goodwill
the government sent a goodwill mission to Moscow
a goodwill ambassador for UNICEF
- willingness or acquiescence
- accounting an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc
Word History and Origins
Synonym Study
Example Sentences
He conceded that Democrats running for governor aren’t campaigning in the best of times, or benefiting from a whole lot of goodwill.
For Waters, humor is the ultimate weapon, and he wields it with irreverent goodwill, mocking himself first before tearing into anyone else.
The company also said compensation payments will be available to those affected, "as a gesture of goodwill and to make amends".
The official said the proposal called for Alexander's release on the first day as a "gesture of goodwill".
This has been a very well-received state visit that seemed to generate plenty of goodwill, with a warm reception from both the Italian public and political leaders.
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