Advertisement

Advertisement

View synonyms for

goodwill

or good will

[ good-wil ]

noun

  1. friendly disposition; benevolence; kindness.

    Synonyms:

  2. cheerful acquiescence or consent.
  3. Commerce. an intangible, saleable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.


goodwill

/ ˌɡʊˈɪ /

noun

  1. a feeling of benevolence, approval, and kindly interest
  2. modifier resulting from, showing, or designed to show goodwill

    the government sent a goodwill mission to Moscow

    a goodwill ambassador for UNICEF

  3. willingness or acquiescence
  4. accounting an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
Discover More

Word History and Origins

Origin of goodwill1

First recorded before 900; Middle English; Old English gōd willa. See good, will 2
Discover More

Synonym Study

See favor.
Discover More

Example Sentences

Examples have not been reviewed.

He conceded that Democrats running for governor aren’t campaigning in the best of times, or benefiting from a whole lot of goodwill.

From

For Waters, humor is the ultimate weapon, and he wields it with irreverent goodwill, mocking himself first before tearing into anyone else.

From

The company also said compensation payments will be available to those affected, "as a gesture of goodwill and to make amends".

From

The official said the proposal called for Alexander's release on the first day as a "gesture of goodwill".

From

This has been a very well-received state visit that seemed to generate plenty of goodwill, with a warm reception from both the Italian public and political leaders.

From

Advertisement

Advertisement

Advertisement

Advertisement


goodwifegoodwilly