Gc

“You can have the most expensive watch in front of you and it can say nothing to your heart,” said Pino Gomes, who is photographing the Moments of Smart Luxury advertising campaign for Gc Watches.

One day he was contacted by Gc Watches’ parent company, the Guess Group, to shoot a portrait of Gc’s chief executive, Cindy Livingston.

For the past two years, Mr. Gomes has been traveling the world to follow artists, including Mr. Velásquez, and capture them at their most passionate moments for Gc.