elevator pitch

[ el-uh-vey-ter pich ]

Phonetic (Standard)IPA

noun

a brief talk or pitch intended to sell or win approval for something, as a product or business proposal:
a two-minute elevator pitch to a prospective investor.

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Word History and Origins

Origin of elevator pitch¹

First recorded in 1995–2000; from the idea of persuading someone while on an elevator moving between floors

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Example Sentences

Examples have not been reviewed.

Any new musical is a hard sell to investors, but especially one with an elevator pitch that’s slightly odd.

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“Whereas most other producers in the indie space are looking for stuff that’s very squarely genre, or kind of like the elevator pitch makes a ton of sense from a commercial standpoint ... this just felt like ‘Citizen Kane.’

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You’re dead certain that at some point, someone must have come up with the elevator pitch that this is “Citizen Kane” from the perspective of Xanadu’s interior designer.

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��’s your elevator pitch for what you’re going to be doing?

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“It’s about marriage, adultery and regular church attendance,” she whispered, clearly pleased with her pithy elevator pitch.

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elevator music elevator shoe

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