Cheiron

Discerning that Sandberg had an ear for pop music, PoP – a fan of pseudonyms – rechristened him Max Martin and employed him as a songwriter and producer at his Stockholm powerhouse, Cheiron studios.

Cheiron’s records would fuse R&B grooves with happy/sad Abba-esque melodies.

Martin and his fellow Swedes at Cheiron had meant it simply as slang for “call me”.

Cheiron Inc., an actuarial consulting firm, recently forecast that 121 plans might fail within 20 years.

As student Cheiron McMahill emphasized, that means understanding both words and cultural norms.