buy it

Believe it; see buy something .

Suffer a severe reversal, as in If they can't raise the money in time, they'll buy it . [ Slang ; mid-1900s]

Be killed; die. For example, By the time we could get to the hospital, he had bought it . Originating during World War I as military slang, this term later was extended to peacetime forms of death. A later slang equivalent is buy the farm , dating from about 1950. For example, He'll soon buy the farm riding that motorcycle . According to J.E. Lighter, it alludes to training flights crashing in a farmer's field, causing the farmer to sue the government for damages sufficient to pay off the farm's mortgage. Since the pilot usually died in such a crash, he in effect bought the farm with his life.