Bundelkhand

The project is supposed to help the drought-prone Bundelkhand region - which includes parts of Madhya Pradesh and Uttar Pradesh - where arid climate and unpredictable rainfall patterns have led to decades of poverty and underdevelopment.

In 2018, a labourer from Bundelkhand found a diamond worth 15m rupees in a mine in Panna.

Banpur, a village of about 13,000, lies in the mostly poor Bundelkhand region deep in India’s interior.

Ms Kuckreja, who set up Vanangana, a charity that has been working with battered women for a quarter of a century in in northern India's Bundelkhand - one of the poorest regions in the country - says a popular piece of advice given to new brides translates to "you are entering your marital home in a palanquin, you must only leave on your funeral bier".

Born as a single-sheet newspaper 20 years ago in the economically deprived Bundelkhand region of the northern state of Uttar Pradesh, Khabar Lahariya - which translates to Waves of News - is now fully digital, with more than half a million subscribers on YouTube and 10 million average monthly views.