big up

To pay the ridiculous salaries to players, all the commercial partners have to big up every game, and many are drab.

Of her 100 staff, 12 are dedicated "just to remove negative comments and big up those promoting body positivity".

“I know if my son was here tonight, the first thing he would have done is say, ‘Big up to Brooklyn,’” she said.

A battle-hardened Test centurion with five Six Nations titles to his name, O'Mahony also knew better than to big up Ireland's chances with three games still remaining.

“People in the neighboring buildings hustled outside with their pets and kids. I’ve never seen a fire that big up close like that.”