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Baldoni, best known for his role as Rafael Solano in “Jane the Virgin,” has long cultivated an image as a progressive, socially conscious storyteller and feminist ally, guided by the principles of his Bahá’í Faith.

He has cited his Baha’i faith as one of the inspirations behind launching the company, whose stated mission is to “champion inspirational stories that act as true agents of social change.”

Like Baldoni, the father of four is also a member of the Baha’i faith.

Sarowitz is also a member of the Baha’i community.

She also talks up the Bahai holiday Ayyam-i-ha, which is celebrated in February and marks the end of the Bahá’í year.