Baer

Among the people he’s recruited: Laurene Powell Jobs, the billionaire philanthropist and widow of Steve Jobs; Ruth Porat, president and chief investment officer of Alphabet and Google; OpenAI CEO Sam Altman; Larry Baer of the San Francisco Giants; venture capitalist Ron Conway; and the executives of DoorDash, Gap, Ripple, Salesforce and Visa.

On a recent Tuesday morning, Baer made his way through Vesta’s 6,000-square-foot Florence factory, maneuvering past stacks of upholstered headboards and newly built armchairs wrapped in green plastic as workers sanded down wooden tables and benches.

“For displaced people, we’re doing anything between like 1,000 square feet, which may be a couple thousand dollars a month, to one that’s 20,000 square feet in Brentwood that’ll probably be $20,000 a month to rent everything: furniture, cutlery, linens, pillows, mattresses,” Baer said.

The last couple of months have been “incredibly turbulent” for the company, Baer said.

“We’re doing basically toothbrush-ready homes. Everything needed to get back up and running,” co-founder Brett Baer said.