Fashion dictionary
drop culture
[drop kuhl-cher]
黑料网 does drop culture mean?
础听drop is a limited release of merchandise, often as a marketing technique by streetwear fashion brands.听Drop culture is the thinking, behavior, and community surrounding it.
Where does drop culture come from?
Remember the long lines outside stores when, say, a new phone is being released? Transplant them in front of a high-end fashion boutique and you’ve got听drop culture.
罢丑别听drop marketing听model first appeared in the 1980s, created by sneaker brands like Nike and Adidas to get sneaker-heads hyped about a release. The premise? On a certain day at a certain time, limited-edition merchandise was听dropped (“released”)听in a brick-and-mortar store. Once it sold out, it was gone for good.
Drop culture grew around the thrill of the听drop. The lines, the frantic shopping, the anticipation of future drops, the reselling of out-of-stock goods鈥� these听all make up the culture.
In the 2010s, streetwear brands like Supreme and BAPE revitalized the concept of the听drop.听Drop culture was a popular media topic, with publications like听The New York Times and听Fashionista notably听discussing it in 2016鈥�17, not to mention among retail analysts and fashion enthusiasts.
Examples of drop culture
Who uses drop culture?
Drop culture is most frequently applied to brands that utilize听drops to distribute their goods. These companies also tend to have a loyal, passionate consumer base surrounding them, such as听Supreme, Nike, Yeezy, and designer brands like Gucci.
Drop culture is another element of the marketing mix for companies and is being deployed by more and more brands.
— Network Design #creativethinking (@NetworkDesign1)
Every major publication in the fashion world seems to have written an article about how听drop culture is changing the retail dynamic. Examples are听Hypebeast, Forbes, Highsnobiety,听and听Grailed.
Digging Into Drop Culture: Evolving A Roaring Retail Ritual via
— Katie Baron (@katiebarontweet)
Consumers talk about it, too. Twitter and Reddit are conversation hubs for all things听drop culture. Complaints usually concern missing听drops, being unable to cop merchandise, and high resale prices.
when u thought u had it but u dont @ supreme
i hate this drop culture it鈥檚 frustrating af lmao
— kelzie t (@iluvsamoyeds)
There’s even a 2018 book by Byron Hawes, aptly called听Drop, which photographed听drop culture‘s听lines and hauls.
My haul from the latest Supreme drop 馃槑
— 鉂� Galway Guy John 鉂� (@GalwayJennings)
Bryon Hawes / Hypebeast
Note
This is not meant to be a formal definition of drop culture like most terms we define on Dictionary.com, but is rather an informal word summary that hopefully touches upon the key aspects of the meaning and usage of drop culture that will help our users expand their word mastery.